Twas (marketed) the night before Christmas

At this time of year I always find myself wanting to write about the same thing. The festive period approaches and people mistakenly believe that the property market goes into hibernation for the winter. We are constantly telling people to prepare for the New Year uplift in property sales. Rightmove’s favourite fact is that Boxing Day sees the highest amount of traffic to their site all year. So why not have your property ready to be seen?

This is a healthy and active market (more than can be said for most of us over the festive period) and property is still generating good interest and still achieving impressive sales levels. Our average agreed sales over the last few months have ranged between 97-99% of marketed asking prices. Certainly not the indicators of a dropping market.

Inflation has fallen below 5% and so has a lot of fixed rate mortgages. Spirits are buoyant and hopes are high that a New Year fight for business will see mortgage levels drop even further. This will inevitably lead to more property sales and the now expected ‘January Property Sales’. So why not take advantage of it?

Getting your home ready for market now can mean you can take advantage of the New Year viewers by having your property ‘go live’ over the Christmas period. The chance to be seen by those recovering from the excesses of Christmas Day and taking a well earned rest day to peruse the property market from the comfort of their own home.

By starting your marketing over the Christmas holiday you get the exposure plus the knowledge that the viewings and the interest will come after the Big Day. We’ll be there between Christmas and New Year to handle any property enquiries and start the New Year sales immediately.

Poole Townsends marketing experts have a useful guide to presenting your home for sale which advises the dos and don’ts of property marketing and enables you to maximise the potential of your property to allow the best sales results. Why not speak to one of our property experts about readying your property for sales this New Year?

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